Pricing guide
Feature
ActiveCampaign Automations in 2026: Official Builder Limits and Prices
Official ActiveCampaign automations entitlements and USD prices, checked on November 15, 2026. Honest that Starter is fenced at 5 automation actions, and that official split automations, connected automations, and the automations map start at Professional.
On this page
The short answer
Official ActiveCampaign automations are plan-fenced. On November 15, 2026 (America/Denver):
- Official Starter remains limited to 5 automation actions, plus 5 lists and 15 business goals, at $19 a month or $15 yearly-billed at the official 1,000-contact minimum (one included seat, two maximum, and a 25,000-contact official cap). Official send cap: 10× contacts.
- Official Plus starts at $59 or $49 yearly-billed at 1,000 contacts. The official Plus card lists a long automation-action set, official landing pages and site messages, official 1:1 email, and official Shopify / WooCommerce app integrations. Official split automations, connected automations, and the automations map are still not on the official Plus catalog entitlements we recorded; those start at Professional.
- Official Professional (Pro) starts at $99 or $79 yearly-billed at 1,000 contacts, with a 12× official send cap and 3 included seats. Official catalog entitlements at Professional include split automations, connected automations, the automations map, Predictive Sending, and Predictive Content.
- Official Enterprise starts at $179 or $145 yearly-billed at 1,000 contacts, with a 15× official send cap and 5 included seats.
- A 14-day trial with email sign-up, no credit card needed, was advertised. Official FAQ and the official marketing-automation product page also name AI Campaign Builder, Predictive Sending, and cross-channel orchestration. Official product copy says over 950 apps on the marketing-automation page; official navigation elsewhere still said over 1,000 apps. We quote both official figures and do not invent a reconciliation.
This page is a dated reading of official plan cards, the official USD catalog, and official product pages. It is not a signed-in builder tutorial. For workflow-limit comparisons versus other tools, see email workflow automation.
See ActiveCampaign's official plans
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How we researched this guide
On November 15, 2026, we recorded official plan prices, automation-action fencing, and catalog entitlements from activecampaign.com/pricing and https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. Product-page names come from activecampaign.com/platform/marketing-automation, activecampaign.com/platform/landing-pages, and activecampaign.com/about/faq. We did not invent a builder walkthrough, an automation “recipe,” or a time-saved claim.
All dollar amounts are USD.
Official automation entitlements by plan
| Official plan (15 Nov 2026) | Official USD price at 1,000 contacts (month-to-month / yearly-billed monthly equivalent) | Official automations we recorded |
|---|---|---|
| Starter | $19 / $15 | 5 automation actions, 5 lists, 15 business goals |
| Plus | $59 / $49 | Longer official automation-action list; official landing pages; official store-app integrations. Official split automations, connected automations, and the automations map were not in the official Plus catalog entitlements we recorded. |
| Pro | $99 / $79 | Official split automations, connected automations, automations map, Predictive Sending, and Predictive Content |
| Enterprise | $179 / $145 | Official Professional automations entitlements at the Enterprise price and send cap |
Official included seats remain 1 / 1 / 3 / 5. Official send caps remain 10× / 10× / 12× / 15× contacts.
Official landing pages are included on Plus, Pro, and Enterprise and not included on Starter. Official FAQ: “ActiveCampaign Pages lets you spin up an unlimited number of on-brand, high-converting landing pages in minutes,” including auto-creating or tagging contacts on form submit and triggering automations on visits. That is official marketing copy, not a conversion result we measured.
Official abandoned cart is included on all four published plans; official Shopify and WooCommerce app integrations still start at Plus. Details: abandoned cart email template.
Official product-page names we can quote
The official marketing-automation page advertised AI Campaign Builder, Predictive Sending, and cross-channel orchestration. Official Predictive Sending and Predictive Content remain Professional and Enterprise catalog entitlements on the pricing catalog we loaded, not official Starter or Plus items.
We are not reprinting vendor testimonials, and we are not repeating vendor “hours saved” claims as our findings.
Related: marketing automation for small business, ActiveCampaign integrations, and ActiveCampaign CRM.
When official ActiveCampaign automations may fit — and when they may not
They may fit if you want official ActiveCampaign email plus automation, your list is at or above 1,000 contacts, and you can start on Plus or Pro if you need official landing pages, official store-app connectors, or official split / connected automations and the automations map.
They may not fit if you need unlimited official automations on a free plan. Official ActiveCampaign has no free plan, and official Starter is fenced at 5 automation actions. Official MailerLite’s Power card and official Brevo’s Standard card advertised unlimited automations or unlimited automated campaigns on those vendors’ pages; official Kit’s Creator card advertised unlimited Visual Automations and unlimited email sequences. Those are other vendors’ official plan cards, not ActiveCampaign entitlements. See ActiveCampaign vs MailerLite, ActiveCampaign vs Brevo, and ActiveCampaign vs Kit.
FAQ
How many official automations does Starter include?
Official Starter is fenced at 5 automation actions, plus 5 lists and 15 business goals, on the official plan card we recorded on November 15, 2026.
When do official split automations and the automations map start?
On the official catalog entitlements we recorded, split automations, connected automations, and the automations map start at Professional, not on Plus or Starter.
Is this a hands-on automation tutorial?
No. This is a dated reading of official plan cards, the official USD catalog, and official product pages. We did not build a recipe in a signed-in account.
Sources and method
Checked November 15, 2026 (America/Denver): ActiveCampaign pricing and official USD catalog; marketing automation; landing pages; FAQ.