Pricing guide
Feature guide
ActiveCampaign CRM in 2026: Official Plans, Add-Ons, and What Is Included
Official ActiveCampaign CRM details as of November 14, 2026 — what the Sales CRM product page lists, which plans can add Pipelines or Sales Engagement, and the USD contact-tier prices we could verify. No unsourced add-on prices or testimonials.
On this page
- The short answer
- How we researched this guide
- What official pages say the CRM is — and is not
- Which official plans can add Pipelines or Sales Engagement
- What we could not verify
- Official email-plan prices the CRM add-ons sit on
- How this compares with official alternatives, without stretching the story
- FAQ
- Sources and method
The short answer
ActiveCampaign officially describes itself as a marketing and sales automation platform that includes a CRM built for small- and medium-sized businesses, and it officially sells two CRM add-ons on top of that: Pipelines and Pipelines & Sales Engagement.
On November 14, 2026 (America/Denver), those official limits and prices were:
- The official Sales CRM product page lists pipelines, lead scoring, task management, automations, 1:1 email, sales reporting, AI-powered analysis, notification emails, sales routing, segmentation, shared notes, and attribution as CRM capabilities, plus Chrome and Outlook extensions that official FAQ copy says let you view contacts, create and update deals, add tasks and notes, and manage your pipeline from Gmail or Outlook.
- Official FAQ says you can “enhance the CRM” with the two add-ons and choose only the CRM capabilities your team needs.
- The official pricing page comparison grid marks Enhanced CRM (“Boost our CRM with two add-ons: Pipelines and sales engagement”) as an available add-on on Plus, Pro, and Enterprise, and not included on Starter. The same grid marks lead scoring as included in the Pipelines add-on and win probability as included in the Sales Engagement add-on, on those three plans only.
- Official help, Overview of ActiveCampaign plans (updated November 4, 2026), lists both enhanced CRM add-ons as available on Plus, Professional, and Enterprise, and it publishes a feature table: deal-stage and deal-status automations and several deal reports appear on both add-ons; 1:1 email, win-probability deal-field automations, sentiment automations, and automated 1:1 email reports are marked for Sales Engagement only.
- Contact-tier prices for the underlying email plans are public. At the official 1,000-contact minimum: Starter $19 / $15, Plus $59 / $49, Pro $99 / $79, Enterprise $179 / $145 a month (month-to-month / yearly-billed monthly equivalent). The official USD catalog includes Pipelines and Pipelines & Sales Engagement add-on products, but the public price steps for those add-ons were empty in the catalog we loaded. We are not inventing add-on dollar figures. Get those quotes from the official calculator.
- Official FAQ on the CRM page says packages start at $15 a month, which matches official yearly-billed Starter at 1,000 contacts. Official FAQ also advertises a 14-day free trial with no credit card required. Separate official FAQ on the company site says the trial includes features that match the Professional tier, with a cap of up to 100 contacts and 100 emails sent, and that you are not charged unless you manually upgrade. Official plan-overview help adds that trial accounts are based on the Professional plan and that you can test the Sales Engagement add-on and the Salesforce integration during the trial.
This is a dated reading of official product, pricing, help, and catalog pages. It is not a hands-on CRM implementation review, and it does not treat ActiveCampaign as a full substitute for a multi-hub suite such as HubSpot. See ActiveCampaign vs HubSpot, HubSpot alternatives, and CRM email marketing. A dated reading of the official lead-scoring grid row is in lead scoring software.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
On November 14, 2026, we recorded CRM product copy from activecampaign.com/platform/sales-crm, including the official FAQ on that page. We recorded the vendor's “Is ActiveCampaign a CRM?” and trial answers from activecampaign.com/about/faq. Plan availability, add-on names, and the Pipelines vs Sales Engagement feature table come from official help, Overview of ActiveCampaign plans. Contact-tier USD prices, the Enhanced CRM grid, lead-scoring and win-probability rows, seat counts, and send caps come from activecampaign.com/pricing and the official USD catalog at https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD.
We did not invent add-on prices, star ratings, or testimonials. Where the official CRM page quotes third-party reviews, we have not reprinted them as our own. Where the catalog lists a CRM add-on but does not publish price steps, we say so.
What official pages say the CRM is — and is not
Official FAQ does not call ActiveCampaign “only a CRM.” The wording is that it is a marketing and sales automation platform, which includes a CRM built for small- and medium-sized businesses.
The official Sales CRM page frames that CRM as a way to unify sales and marketing: customizable sales pipelines, lead scoring, task management, automations for deal creation and assignments, 1:1 email, sales reporting, AI-powered analysis, notification emails, sales routing, segmentation, shared notes, and attribution. Official FAQ on the same page describes sales routing as automatic assignment of leads or deals, including official examples such as round-robin, routing on rep expertise, lead scores, or custom field data (lead source, location, deal value, or product interest). Official 1:1 email FAQ on that page describes one-off messages sent from the CRM, with tracking of opens, replies, and clicks, and mentions sending a Calendly link or getting updates via a Slack integration.
Those are vendor-published capability lists. The pricing grid and the official help table are the documents that say which of those items sit in an add-on, and which email plans can buy the add-on.
It is also official that some CRM-adjacent contact tools exist on the base plans. The pricing comparison grid marks contact profiles as included on Starter, Plus, Pro, and Enterprise. That is not the same statement as “pipelines, lead scoring, and 1:1 email are included on Starter.”
Which official plans can add Pipelines or Sales Engagement
Recorded from the official pricing grid and official plan-overview help on November 14, 2026:
| Item | Starter | Plus | Pro (Professional) | Enterprise |
|---|---|---|---|---|
| Official 1,000-contact price (month-to-month / yearly-billed) | $19 / $15 | $59 / $49 | $99 / $79 | $179 / $145 |
| Included seats on the official grid | 1 (2 maximum) | 1 | 3 | 5 |
| Contact profiles (official grid) | Included | Included | Included | Included |
| Enhanced CRM add-ons (Pipelines, sales engagement) | Not included | Available add-on | Available add-on | Available add-on |
| Lead scoring (official grid) | Not included | Included in Pipelines add-on | Included in Pipelines add-on | Included in Pipelines add-on |
| Win probability (official grid) | Not included | Included in Sales Engagement add-on | Included in Sales Engagement add-on | Included in Sales Engagement add-on |
| Premium CRM integrations (Salesforce, Microsoft Dynamics, and more, official grid) | Not included | Not included | Not included | Included |
Official help's add-on feature table (both add-ons unless noted) includes automation triggers for deal stage, status, value, owner, entering a pipeline, deal field changes, file downloaded, task completed, and account field changes; and automation actions such as add a deal, update title, status, owner, value, stage, or a custom deal field, add or complete a deal task, add a deal note, update an account field or owner, add an account note, add a contact to an account, and adjust a deal score. Deal-field changes for win probability, sentiment changes, send a 1:1 email, and automated 1:1 email reports are marked for Sales Engagement only. Reports listed for both add-ons include Deal Overview, Deal Owner Overview, Funnel, Sales Performance, Task Overview, and Deal Forecast.
If you only need the deal-pipeline automations and reports in the Pipelines column, official help treats Pipelines as the smaller add-on. If you need official 1:1 email from the CRM, official help points at Sales Engagement.
What we could not verify
- A public dollar price for either CRM add-on at any contact tier. The official catalog lists
Pipelines(crmb2c) andPipelines & Sales Engagement(crmb2b) as add-ons on Plus, Professional, and Enterprise, with entitlements such as deals, accounts, and — on Sales Engagement — 1:1 email, sentiment analysis, and win probability. The catalog's USD price-step arrays for those add-on products were empty in the file we loaded. The public pricing grid also does not print an add-on rate card. Configure the add-on on ActiveCampaign's pricing page rather than using a third-party estimate. - Whether every capability on the Sales CRM marketing page is present without an add-on. Where the pricing grid or official help assigns a feature to an add-on, we follow those documents, not the broader product-page list.
- A hands-on implementation timeline. Official CRM FAQ says many businesses can get basic pipelines and automations running “within a few hours to a few days.” We did not time a setup ourselves and are not turning that sentence into our own result.
See official ActiveCampaign plans and add-ons
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Official email-plan prices the CRM add-ons sit on
CRM add-ons, when you can buy them, sit on a paid Plus, Pro, or Enterprise email plan. Official USD contact-tier prices (month-to-month / yearly-billed monthly equivalent), from the official catalog checked November 14, 2026:
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $19 / $15 | $59 / $49 | $99 / $79 | $179 / $145 |
| 2,500 | $49 / $39 | $119 / $95 | $189 / $149 | $319 / $255 |
| 5,000 | $99 / $79 | $179 / $145 | $259 / $205 | $469 / $375 |
| 10,000 | $189 / $149 | $239 / $189 | $469 / $375 | $739 / $589 |
Starter officially stops at 25,000 contacts and cannot add the CRM add-ons on the grid we checked. The rest of the official ladder is in our ActiveCampaign pricing guide.
How this compares with official alternatives, without stretching the story
- HubSpot officially sells a free CRM and a multi-hub platform. We could not extract a usable official HubSpot rate card on November 14, 2026, from the public Marketing pricing page in this environment, so we are not reprinting HubSpot dollar figures here. ActiveCampaign is not an official substitute for the full HubSpot suite. See ActiveCampaign vs HubSpot and Zoho alternatives. Official ActiveCampaign is not a full Zoho suite or Zoho CRM replacement.
- Mailchimp officially sells contact-based email plans, including a free plan, and does not publish the same Plus-and-up CRM add-on grid ActiveCampaign does. See ActiveCampaign vs Mailchimp and Mailchimp alternatives.
- Salesforce is a different official product category. ActiveCampaign officially lists a Salesforce integration as an Enterprise inclusion on the pricing grid and on the Salesforce app listing (“Included With: Enterprise”). Official plan-overview help says the Salesforce integration can be tested during the Professional-based trial. That is not a claim that ActiveCampaign replaces Salesforce.
If you mainly need email plus a published CRM add-on path, official Plus or Pro is the documented ActiveCampaign starting point — plus the add-on quote the calculator gives you. If you need a free CRM, a sub-1,000 official starting band, or a full multi-hub suite, look at the official alternative that actually publishes that package.
FAQ
Is ActiveCampaign a CRM?
Official FAQ: it is a marketing and sales automation platform that includes a CRM built for small- and medium-sized businesses, and you can enhance that CRM with the Pipelines or Pipelines & Sales Engagement add-ons.
Does official Starter include pipelines and lead scoring?
Not on the official comparison grid we checked. Enhanced CRM add-ons, lead scoring (Pipelines add-on), and win probability (Sales Engagement add-on) are marked available on Plus, Pro, and Enterprise, and not included on Starter. Contact profiles are marked included on Starter.
How much do the official CRM add-ons cost?
We could not record a complete public add-on rate card. The official catalog lists the add-on products but did not include usable USD price steps in the file we loaded. Get the quote from the official pricing calculator.
Can I try the CRM before paying?
Official company FAQ: a 14-day trial with features that match the Professional tier, capped at 100 contacts and 100 emails sent, with no charge unless you manually upgrade. Official plan-overview help: trial accounts are based on the Professional plan, and you can test the Sales Engagement add-on and the Salesforce integration. Official pricing-page copy also advertises a 14-day trial with no credit card needed and a 30-day money-back guarantee. Confirm live trial terms on the vendor site. This site does not offer unofficial trial extensions or coupons. See ActiveCampaign free trial.
Can ActiveCampaign replace HubSpot CRM or Salesforce?
Officially, it offers CRM pipeline add-ons on Plus, Pro, and Enterprise, and a Salesforce integration listed for Enterprise. HubSpot and Salesforce are official platforms with their own catalogs. We did not treat them as identical products.
Sources and method
Checked November 14, 2026 (America/Denver): ActiveCampaign Sales CRM and FAQ on that page; ActiveCampaign FAQ (“Is ActiveCampaign a CRM?” and trial answers); official help, Overview of ActiveCampaign plans; ActiveCampaign pricing and official USD catalog; Salesforce + ActiveCampaign listing.