Pricing guide
Shopify
Best Email Marketing for Shopify in 2026: Official Prices, Without a Fake #1
Official USD prices and published Shopify-related plan limits for ActiveCampaign, Klaviyo, Omnisend, and Mailchimp, checked on November 14, 2026. Compares official integration access, not invented store results or a ranked #1.
On this page
The short answer
Shopify merchants often search for the “best” email tool for a Shopify store. This page does not invent a scored #1. It records official USD prices and the official Shopify-related limits we could verify on November 14, 2026 (America/Denver), so you can match a published plan to a published integration — not to an unsourced case study.
Official options we recorded the same day:
- Klaviyo: official free plan up to 250 active profiles and 500 emails a month. Official Email $20 at 500 profiles and $30 at 1,000; official Marketing list prices $25 and $40 at those steps. See ActiveCampaign vs Klaviyo and Email marketing for ecommerce.
- ActiveCampaign: no official free plan; official Starter $19 / $15 and Plus $59 / $49 a month at 1,000 contacts (month-to-month / yearly-billed). The official Shopify listing marks the integration as included with Starter, Plus, Professional, and Enterprise. The official pricing grid agrees on standard Shopify access for all four plans, and it reserves Shopify Plus (with BigCommerce and Magento) for Pro and Enterprise. Official help: historical sync is not available on Starter. Setup rules and field mappings are in ActiveCampaign Shopify integration.
- Omnisend: official Free at $0 for 250 contacts and 500 emails a month. At the official 500-contact display, Standard showed a 30% three-month upfront offer at $11.20 a month and Pro showed $41.30 a month, as described in the ecommerce guide.
- Mailchimp: official Free at 250 contacts; official Essentials $13 and Standard $20 at 500 contacts. See Mailchimp alternatives.
Official ActiveCampaign can be a reasonable published pick for a Shopify merchant who already wants that contact ladder and the official native integration — especially official Plus (historical sync, product catalog, coupons) or official Pro (Shopify Plus on the grid). Official Klaviyo or official Omnisend may still be the better published fit when their official free plans, profile pricing, or store-first product bundles are the reason. We did not connect a Shopify store for this article and we do not invent conversion results.
See ActiveCampaign's official plans
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How we researched this guide
On November 14, 2026, we recorded official prices from klaviyo.com/pricing, activecampaign.com/pricing and the official USD catalog, omnisend.com/pricing, and mailchimp.com/pricing plus Mailchimp’s official USD pricing API. Official Shopify plan access comes from the ActiveCampaign Shopify listing, the official pricing comparison grid, the official catalog, and official help articles cited in our Shopify integration guide (including historical-sync limits). We did not invent App Store ratings, “best for Shopify” testimonials, or a hands-on install narrative.
Official Shopify access, which is the part that is unique here
The difference between this page and a general ecommerce price list is official Shopify plan access, not a claim that one vendor “works better on Shopify.”
ActiveCampaign, from official documents checked the same day:
- The official listing is built by ActiveCampaign, inbound, and included with Starter, Plus, Professional, and Enterprise. Official use-case copy covers welcome emails, automations, abandoned-cart alerts, and a Shopify “Buy Now” button on ActiveCampaign landing pages.
- Official pricing grid: standard Shopify, Square, and WooCommerce integrations, and abandoned cart, are included on all four plans. Product catalog and coupons are included on Plus, Pro, and Enterprise, not on Starter. Shopify Plus is grouped with BigCommerce and Magento as a premium ecommerce integration on Pro and Enterprise only.
- Official help: the integration is a two-way sync of order, product, customer, and abandoned-cart data; historical sync is Plus, Professional, and Enterprise only; future abandoned-cart data can sync, historical abandoned-cart data cannot; synced contacts receive a
shopify-customertag. - A May 2026 official help article describes Deep Data as available on Plus, Professional, and Enterprise, which is narrower than the official listing and the official standard-Shopify pricing row that include Starter. We quote both in the integration guide rather than inventing a single rule. If you are on official Starter, confirm live entitlements in your account.
Klaviyo, Omnisend, and Mailchimp officially market ecommerce and Shopify use cases. We are not inventing a feature-by-feature Shopify comparison for those vendors beyond the official prices and Free-plan caps we recorded on their pricing pages today. If an official Klaviyo or Omnisend Shopify-plan matrix was not on the pricing page we fetched, it is omitted here.
For how official ActiveCampaign says to connect a store, read ActiveCampaign Shopify integration. This page stays on official prices and plan gates. Official abandoned-cart plan inclusion, without a signed-in template walkthrough, is in abandoned cart email template.
Official prices Shopify merchants actually quote
Billing units are not identical (official Klaviyo active profiles vs official ActiveCampaign and Mailchimp contacts vs official Omnisend’s automated-message billing copy). Official Mailchimp has no 1,000-contact Essentials or Standard row; official ActiveCampaign has no 500-contact row.
| Published size | Klaviyo Email | Klaviyo Marketing (list) | ActiveCampaign Starter | ActiveCampaign Plus | Mailchimp Standard |
|---|---|---|---|---|---|
| 250 | Official Free ($0, 500 emails) if within caps | Official Free if within caps | No official AC tier below 1,000 | No official AC tier below 1,000 | Official Free if within caps |
| 500 | $20, 5,000 emails | $25 list | No official AC tier | No official AC tier | $20, 6,000 sends |
| 1,000 | $30, 10,000 emails | $40 list | $19 ($15 yearly-billed), 10,000 sends | $59 ($49 yearly-billed), 10,000 sends | No official 1,000-contact row |
| 5,000 | $100 | $130 list | $99 ($79) | $179 ($145) | $100, 60,000 sends |
| 10,000 | $150 | $195 list | $189 ($149) | $239 ($189) | $135, 120,000 sends |
At 1,000 contacts, official ActiveCampaign Pro is $99 or $79 yearly-billed — the first official AC plan whose pricing grid includes Shopify Plus. Official Enterprise at 1,000 contacts is $179 or $145 yearly-billed. Those Pro/Enterprise rows are a different official job from official Starter.
Compare official ActiveCampaign plans
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When official ActiveCampaign still fits a Shopify merchant — and when it does not
A reasonable official fit if you already want ActiveCampaign’s four-plan contact ladder, you can accept a 1,000-contact minimum and no official free plan, and the official Shopify inclusion on your target plan is enough: official Starter for standard Shopify and abandoned cart without historical sync or the official catalog/coupon rows; official Plus when historical sync, product catalog, and coupons are the documented reason; official Pro or Enterprise when the official Shopify Plus row matters.
Look at an official alternative when a published limit is the reason:
- You want an official free plan while the store is small. Official Klaviyo, Omnisend, and Mailchimp published one; official ActiveCampaign did not.
- Your list is under 1,000 contacts and official Klaviyo Email at $20 (500 profiles), official Mailchimp Standard at $20 (500 contacts), or official Omnisend’s 500-contact Standard display is the quote you want.
- You want official Klaviyo Marketing as a store-first bundle at the published list prices, or official Omnisend’s paid cards and billing rule, and you do not need ActiveCampaign’s official CRM add-on path (Plus and up). See ActiveCampaign CRM.
FAQ
What is the best email marketing tool for Shopify?
We do not award a #1. Official Klaviyo, Omnisend, Mailchimp, and ActiveCampaign all publish Shopify-related products or integrations with different official prices and plan gates. Match the official plan you would actually buy to the official Shopify access that plan includes.
Can I use official ActiveCampaign Shopify integration on Starter?
The official listing and the official standard-Shopify pricing row include Starter. Official help says historical sync is not on Starter, and official product catalog and coupon rows start at Plus. Confirm live entitlements.
Is official ActiveCampaign cheaper than official Klaviyo for a Shopify list of 1,000?
Official Starter ($19 or $15 yearly-billed) is below official Klaviyo Email ($30) and official Marketing’s list price ($40) at 1,000. Official Plus ($59 or $49 yearly-billed) is above both. Official Starter also has tighter official Shopify data limits, as above.
Do you offer a Shopify or ActiveCampaign coupon?
No. Official vendor promotions on Klaviyo or Omnisend pricing pages are the vendors’ offers. This site does not publish coupon codes.
Sources and method
Checked November 14, 2026 (America/Denver): ActiveCampaign pricing and official USD catalog; Shopify + ActiveCampaign listing; official ActiveCampaign Shopify help cited in ActiveCampaign Shopify integration; Klaviyo pricing; Omnisend pricing; Mailchimp pricing and official USD pricing API.